Best Social Media Campaigns 2020
As we strike in 2020, we are entering not only a new year but also a new decade. The past few years have seen huge changes in the social media landscape and this year is sure to continue this trend.
Social media has really grown in maturity as a Marketing channel. Social is now dominating the way people communicate, buy, and interact with brands. Social is the main thing people do online, and according to PwC’s study of 22,000 consumers, social media is the most influential channel to inspire shopping.
While other ways continue to inspire customers, social media is a key component to the overall achievement of marketing policy. In 2020, success with social means thinking “social first”.
To inspire you to create holistic social media campaigns, we share the best campaigns of 2019 that already do. Social media platforms have become the cornerstone of the marketing strategy of almost all companies. Active institutions understand how widespread social media is in the lives of their customers. As brands inject money into the $ 8 billion influential economies, unexpected strategies prove to be effective and drive results.
As a marketer, it is necessary to spend some time paying attention to those social media campaigns, particularly because 45% of the world’s population is engaged on social media. While every social media campaign may not achieve the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts.
One of the main benefits of Social Media Marketing is that you can create social proof online. One of the most important aspects of your brand is your online reputation. On social media, you can personalize your brand and speak directly to your customers. The ablest people to support your brand are your contemporary consumers. By using social media, you can present satisfied customers and their stories by liking or sharing messages from them using your product or service.
Best Social Media Campaign Ideas
- Ariel India
Swiggy had an excellent time with an abundance of marketing campaigns that shook their social channels. The one that reaches out the greatest is the #Swiggy Voice of hunger campaign they launched in association with Dentsu Webchutney. The campaign focused mainly on Instagram. Last year, Instagram launched a feature in which you can send voice notes on DM and Swiggy in the capital.
Participants were asked to send Swiggy a voice note via DM in which the shape of the sound wave they created when sending the voice note should resemble the shape of a dish that Swiggy published That day. They had five dishes/challenges of this type:
- Skewer with skewer
- 21 Stack Pancake
The winners were entitled to Swiggy vouchers for (wait) a whole year!
Unnecessary to say, Swiggy experienced an exceptional response with 1.5 DM of DM in just 10 days! They also appealed to influencers like Srishti Dixit, Rohan Joshi and more to participate in this challenge which significantly boosted their campaign and the overall notoriety of their brand.
Insights from the campaign: In addition to the official campaign hashtag – #SwiggyVoiceofHunger, it raised awareness of #FoodSafety and #FoodSecurity. It was also a reflection of Dentsu’s own sweep at the Cannes Lions last year. #CannesLions, #RoadToCannes, and #casestudy are the three hashtags that reflect this.
It also increased the traffic of the application and social media of Swiggy. This campaign had a great impact on the customer and it was a successful plan which took everybody’s attention over social platforms.
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2- Ariel India
Ariel explores the existence of inequalities within families in India since 2015 with their award-winning #ShareTheLoad campaign. The movement was launched to meet the unequal expectations of men and women from an early age, by asking relevant questions that make the public think, introspect, and act.
Ariel India hit a chord last time by their #SharetheLoad campaign which immediately converted into a movement. They launched a poignant video in January 2019 that showed a harassed mother cleaning up after her son, who learned that his daughter wanted to quit her job because her husband was unable to help her with household chores. The lady then realized that she was making the same mistake with her son and started teaching him how to do his laundry.
This video received over 9 million views and an exceptional response from across the country. Ariel has also involved a large number of celebrities and influencers in their campaigns such as Shifa Merchant, Rajkumar Rao, and many others. It’s a multi-channel marketing campaign if there was one!
Insights from the Campaign: Looking at the data from last year, we can see that the campaign has spread on a large scale and not only that, it has been widely spoken by women and men as we can see, and is particularly popular among everybody. Hopefully this means that future generations will see an increase in all the burden-sharing genres.
The campaign had a great impact on people. According to the insights, from 79*% men in 2014 who thought washing was only a woman’s job, the quantity has unwaveringly declined, being 41% in 2019. However, still, now, only 35 *% of men contribute daily to household duties. Ariel took duty for raising the bar in 2020.
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Coffee is the daily habit of millions of people, it is the source of memes, Instagrammable quotes and several will say that they cannot begin their day without it.
But how do you get the clipping when you talk about the same unique product every day?
Starbucks launched a week-long campaign filled with our favorite things: magic, unicorns, and bright colors.
From the Food Babe claiming what the Unicorn Frappuccino actually contains, to Business Insider reporting that the magic-sounded drink has run out, it’s clear that there’s one thing Starbucks does well – aside from giving everyone a high sugar and caffeine – and that makes news.
“Like its mythical namesake, the Frappuccino Unicorn mixed cream comes with a little magic, starting as a purple drink with swirls of blue and a first taste that is sweet and fruity. But stir it and its color changes to pink, and the flavor evolves to tart and tart. The more vortex there is, the more the color and flavors of the drink are transformed. “
Insights from the campaign: The outcome of this accomplishment for Starbucks was not only great sales of a single drink but the procurement of new clients. Starbucks areas highlighted the point that they experienced huge numbers of people walk-in, they had never observed previously, including teenagers, college students, and even young children.
This drink carried people into Starbucks who had never been to a Starbucks earlier. Because of the positive experience of their Unicorn Frappuccino, they most likely will be recurring customers in the future, which is a huge ROI.
Social media advertising and buzz will last much longer than the appearance of the drink on the menu. In just one day Starbucks experienced a huge crowd that is exceptionally commendable.
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Spotify’s Diwali campaign previous year – with Mr. Anil Kapoor and Mr. Ishaan Khattar was a great campaign to watch, accumulating above 50 million aspects on YouTube.
Since Spotify entered the Indian market in 2019, this campaign acted as more of an awareness campaign for them – to show people that they have more than 50 million songs to choose from
Diwali is about chores, Spending time with family, meeting pals, and making new starts. They wanted their playlists and campaign to be as fresh and fun as what this festive season demands. Realizing that Diwali is a big festival for their fans and they created the playlists by keeping these users in mind as well.
This is perhaps one of the most important cultural moments for our users and we want to make sure that we are part of everything they celebrate, “said Amarjit Batra, managing director of Spotify India.
Insight from the campaign: Spotify India’s ad captured the essence of Diwali, India’s largest festival. This made sure that Spotify is part of the everyday life of the people and helped them connect with the brand as their own brand and not a foreign one. Anil Kapoor is a well-loved celebrity name and Ishaan Khattar is the new emerging star.
Having them both in the ad increased credibility. Finally, the message is clear: You can access 50 million songs on Spotify for free. For a market that is as price-conscious as India, this is a huge advantage and could help people switch to Spotify from other music platforms, e.g. Apple music
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Dove, the beauty brand owned by Unilever, has successfully expanded its “Campaign for True Beauty” directly into the media and advertising space by creating a library of archival footage that is truly representative of all women.
Dove launched a campaign in collaboration with Getty Images. The campaign won everybody’s heart. The campaign presents a collection of over 5,000 archive images, taken by 100% female and non-binary photographers in more than 39 countries. The images capture breathtaking photos of real women from all walks of life – what representation and inclusiveness look like.
Dove knew this had to be done after seeing the results of his research, which showed that 70% of women still do not feel represented by everyday images in the media, and 90% of the photographs are taken by male photographers.
Insights from the campaign: 70% of women in a recent Dove global study told us that they still don’t feel represented in the images they see every day. Images in advertisements and the media always impose unrealistic standards and limit stereotypes that present a narrow view of who women are, what they should look like, and what they can achieve. It affects their lives, their health, their relationships, and the opportunities available to them.
By this ad campaign, the company wanted to drive deep systemic change. Although some criticized the campaign, millions of people got engaged with this.
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Conclusion: About 90% of marketers say social media has created immense exposure for their business, and this is just one of its many benefits. Social media is now an integral part of any marketing strategy, and the benefits of using social media are so great that anyone who does not implement this profitable resource misses a phenomenal marketing opportunity.
It is easy to see that social media marketing is a key to successful marketing and many marketers are realizing the growth potential of businesses using the platform. However, some of these professionals do not know which tactics to apply and whether they are effective.
According to Social Media Examiner, about 96% of marketers are currently involved in social media marketing, but 85% of participants are unsure which tools are best to use. With our help, we will reduce the confusion by explaining in detail the benefits of using social media to market your business.
Audiences love to see various ad campaigns that are different from others and tend to engage with such campaigns. This helps the brand to drive sales and increase engagement on Instagram. Here were the few campaigns that stood out in the market.
Social media is one of the most profitable digital marketing methods used to syndicate content and increase the visibility of your business. Implementing a social media strategy will significantly increase your brand recognition, as you will engage with a large audience of consumers. To get started, create social media profiles for your business and start interacting with others. Get employees, business partners, and sponsors to “like” and “share” your page.
The simple fact that people interact with your content will increase brand awareness and start building your reputation as a business. Each shared message will be presented to a new network of people, which can lead them to become potential customers, and the more people who know your business, the better.
Here are some common social media ad campaigns that stood out in the market. If you have some more let us know in the comment section below.